Link: Roswell Case study

Here is an example of how transmedia storytelling can help improve the experience tourists have at destinations. The Rosewell Case study.

Link: What you should know about transmedia storytelling

25 things you should know about transmedia storytelling.

Link: Content Marketing

Content marketing and transmedia storytelling, the future of marketing.

Link: Myths about transmedia storytelling

  Seven myths about transmedia that just aren’t true.

Link: Transmedia storytelling explained

What exactly is transmedia storytelling? The concept, explained!

Behavioral Marketing

What better way to reach your audience than with a “custom made” online experience? Behavioral marketing is quickly, if not already, taking over the way we advertise online. By figuring out what exactly… Continue reading

video: Ad war

Google vs Facebook in the ad war. 

Article: Creepy or Considerate?

Creepy or Considerate? By: Joan Ronstadt             Although you may think that you are just casually searching for something through Google or whatever your preferred search engine may be, really you are feeding… Continue reading

link: behavioral marketing myths

Four myths about behavioral marketing that you should know.

link: behavioral marketing in the world of online advertising

How this new form of marketing is changing online advertising.